Services

We uncover what is special and distinctive about your institution, faculty, research and programs. We tease out those aspects that we know will capture the attention of editors, reporters and producers. When capturing the attention of the very top media, your marketing material must be of the most compelling and interesting nature. We know the difference between a story that is simply good (of which the media is bombarded with daily), and one that rises above the rest.

We’ve Been Around the Block and Can Take You With Us

Try as you might, you or your internal staff cannot be everywhere, or know everything, about what the media is planning, or to whom they should speak on any given topic. We allow you to cover more bases with the media, ensuring that your yield of exposure increases. You are a vital part of the process, allowing you to build more relationships with media people, expanding your rolodex of contacts, and giving you the assurance that you have the media exposure part of your task well in hand.

We Do the Heavy Lifting

We counsel you, your staff, faculty and other influential players on how to best present their stories. But, instead of just offering advice, we see to the execution of actually packaging and pitching these stories. This is where the heavy lifting comes in. Execution of ideas and concepts and transforming them into actual results in the media is the most important and labor-intensive factor in marketing (and consequently an aspect neglected by many consulting agencies that leave you with reams of advice and plans, but no results.)

You are assigned an account executive who works with you on a day-to-day basis uncovering stories, interviewing subjects, preparing backgrounders, and pitching stories to the media (tasks that we see to). Each of our account executives is a seasoned professional who has worked at Gehrung Associates for years, and has successfully handled sophisticated, diverse clients. The people at our client institutions enjoy working with us, and tell us that interacting with us not only produces results, but increases the level of activity and "action" in their offices, in a friendly and collegial manner.

“There is no substitute for substantial visibility in the media -- nothing you produce in-house is as effective as national media exposure in building name recognition, or changing perceptions.”