Only a Game
Korfball – a sport with Dutch origins and some similarities to American basketball – is catching on in the U.S., thanks in part to a Hamilton College student who organized an international tournament on campus in Clinton, N.Y. NPR’s “Only a Game” came to Hamilton to produce a nationally syndicated segment on the tournament and the sport’s growing popularity. |
New York Times
La Sierra University psychology professor Dora Clarke-Pine is studying “accidental plagiarism,” which she believes is common in doctoral dissertations. We pitched an exclusive to the New York Times, which featured her research featured in the “Thinking Cap” column. |
The Washington Post
We heard from several schools, including La Sierra University, that traditional orientations were being revamped in favor of early orientation to help boost retention rates. We marketed an essay by the founders of such a program at La Sierra, and it ran as a guest piece in Jenna Johnson’s Washington Post column, “Campus Overload”. |
The New York Times
New Mexico State University’s unique research facility to test hypertension in cattle was featured in the New York Times, after we pitched an exclusive to the Times’ Denver bureau. The Times visited the facility during a two-day testing period in which cattle were connected to blood-pressure monitoring equipment, and ran a story with photographs the next day. |
The Chronicle of Higher Education
Michael Denner, a professor of Russian studies at Stetson University, retraced Leo Tolstoy’s steps through Russia, an endeavor we pitched to the Chronicle of Higher Education. Denner was profiled in the Chronicle’s Q&A column, “Five Minutes With”. |
Time
Why do stress eaters choose M&M’s over raisins? It might be a lack of optimism, says research by a marketing professor at Texas A&M University’s Mays Business School. Her research on the link between “future hopefulness” and healthy eating was featured at Time.com. |
Wall Street Journal
Gehrung Associates, working in conjunction with Western Michigan University's media relations team, devised and implemented a strategy to promote the announcement of an anonymous $100 million cash gift to establish the institution's medical school. By highlighting the gift's superlative qualities, we generated substantial feature coverage for the university in publications including The Wall Street Journal, Bloomberg News, and The Chronicle of Higher Education. |
USA Today
During an extensive interview with Mississippi State University researcher Grady Dixon, we learned that he had recently published a paper disputing the boundaries of “Tornado Alley.” Pegging our promotion of the study to the start of tornado season, Gehrung Associates contacted USA Today reporter Doyle Rice, who wrote a feature article summarizing Dixon's findings. After the USA Today story appeared, we pitched the study more broadly, resulting in additional coverage in The Wall Street Journal, The Christian Science Monitor, CNN, The Associated Press, MSNBC, and countless others. |
Financial Times
Gehrung Associates identified the Mason School of Business' Executive Partners program, a group of 120 active and retired business leaders from different backgrounds who share their experiences with MBA students, as one of the institution's many promotable stories. After crafting a short pitch about the Partners, we contacted Financial Times reporter Rebecca Knight with the idea, who wrote a half-page feature about the program. |
Chronicle of Higher Education - Yucatan
Seeking to capitalize on our success promoting George Bey's work in the Yucatan, Gehrung Associates contacted the international editor at the Chronicle of Higher Education about writing a larger, omnibus story about Millsaps College's programs and facilities in the region. The editor assigned the story to her Latin America correspondent, who visited with Millsaps students and professors at the College's business center in Merida, which resulted in a two-page feature. |
Washington Post
We asked several admissions deans at institutions we represent to contribute advice for prospective students who are navigating the application process. Hampshire College's acting admissions dean wrote a short piece, which we pitched to Jenna Johnson of the Washington Post. She ran it as a guest blog in her "Campus Overload" column. |
Chronicle of Higher Education
One of our first priorities when Carleton College named Steven Poskanzer its new president was to arrange a meeting between him and several members of the The Chronicle of Higher Education's editorial team. During the meeting, Steven was asked what he was doing to connect with Carleton's student body. His response caught the attention of a reporter in the Students section, who wrote a full page feature on President Ponkanzer's interaction with the bust of German poet Friedrich Schiller. |
USA Today
We read about Millsaps College's new show choir in the college's student newspaper and thought it would be a great trend story pegged to the success of the new Fox television show, Glee. We paired the Millsaps choir with one at Mississippi State University to promote a story about how the show's popularity was resulting in show choirs reemerging on campuses after years of dormancy. Our pitch resulted in significant features in both USA Today and The New York Times.
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The New York Times
Gehrung Associates queried members of the Annapolis Group to see if they were allowing students to create off-beat “theme houses” on campus. We felt the media would be interested in a story exploring how liberal arts institutions were letting the creativity of their students shine through in the creation of these educational, residential spaces. The result is a Sunday New York Times article featuring the College of Wooster, the University of Puget Sound, and Gettysburg College. A slide show accompanied the story on the publication's website. |
The Chronicle of Higher Education
One of Gehrung Associates' primary goals for Mississippi State University is to generate coverage for the institution's State Pride fundraising initiative, which is geared towards raising cash that can be used for student scholarships and faculty bonuses. The story caught the attention of an editor at The Chronicle of Higher Education, who was interested in a million-dollar matching partnership the University created with its athletic department as part of the initiative. This partnership would ultimately be the basis of a Chronicle feature story. |
Wall Street Journal
The Executive MBA program at Emory University's Goizueta Business School devised a way to help its students improve their relationships outside of class. The rigors of EMBA programs are often underestimated by the students' spouses and partners, so Goizueta developed a separate cohort that allows EMBA widows to experience a crash orientation that puts them through all the paces their partners experience in the program. Our pitch about the program resulted in a Wall Street Journal story. |
Financial Times
Gehrung Associates was contacted by a Financial Times reporter who wanted our help finding examples for a story she was writing about the new and different ways that business school professors are teaching the Millennial Generation. We successfully turned this request into placements for two of our clients: The Mason School of Business and Goizueta School of Business. |
Forbes
The release of a Georgetown study in June, and the ongoing debate over the value of a liberal arts education, spurred Albion College President Donna Randall to write an op-ed about the need for liberal arts colleges to incorporate a career focus into their core mission. We offered the piece exclusively to Forbes, which ran President Randall's op-ed as part of its fall issue, "America's Best Colleges".
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USA Today
Albion College sought exposure for its effort to engage alumni and prospective students by holding a "Grandparents College" - several days of events during which alumni and their children could stay in Albion's residence halls and take classes together. We offered an exclusive story to USA Today, which assigned a Detroit-based Gannett reporter to attend the Albion events. Her story about this growing trend ran in USA Today and syndicated to Gannett papers throughout the U.S. |
BizEd
The capstone of Goizueta Business School's Advanced Leadership Academy (GALA) at Emory University is a team-building exercise in the British Virgin Islands. Second-year MBA students embark on a five-day sailing excursion, encountering unpredictable weather, sea sickness, and varying levels of acumen on the high seas. Gehrung Associates pitched GALA as an example of "extreme MBA" programs that prepare future leaders how to deal with uncertainty and volatile situations. As a result, the AACSB magazine BizEd ran a feature story, with color photos from one of the Goizueta trips. |
Politico
Our efforts to promote Millsaps College History Professor Robert McElvaine's opinion piece on the impact timing would play on the 2010 midterm elections resulted in a great placement for the institution in one of the nation's most influential new media. Politico's oped editor jumped at the chance to run the piece, which was published on election day. |
Washington Post
An alumna of Juniata College co-authored, with one of her politics professors at Juniata, an advice piece for college students seeking international internships. Recognizing the value this piece would have for current students and recent graduates, we presented it to Jenna Johnson of the Washington Post as a potential guest blog for her column, "Campus Overload". Jenna ran the piece in its entirety, accompanied by photos of the Juniata College authors. |
Christian Science Monitor
A unique research project at La Sierra University is tracking the achievement and ability of students who attend Seventh-Day Adventist schools. Lead researcher Elissa Kido wrote an op-ed about her findings, with the angle that leaders of the national school reform effort can learn from the way Adventist schools structure their curriculum. The Christian Science Monitor ran Kido's op-ed in print and online, and it has attracted the attention of policymakers and reform leaders. |
Comedy Central
When stories about bedbug infestations began appearing all over North America, Gehrung Associates positioned medical entomologist Jerome Goddard as an expert source on the health risks of bedbugs. After he was quoted in the New York Times and other U.S. and Canadian media, Dr. Goddard was asked to appear on Comedy Central's "The Colbert Report". With an estimated 1 million viewers per episode, in addition to subsequent viewings online, the "Colbert Report" gave one of the university's premier researchers a sizable national platform. |
BBC Knowledge
Millsaps College archeologist George Bey's excavations in the Northern Yucatan have unearthed several new discoveries that are helping to rewrite Mayan history in the region. Over the past two years, Gehrung Associates has generated dozens of placements for Bey's discoveries, including a pair of USA Today features. Our most recent success, however, is this full-page feature in BBC Knowledge, a new science magazine published by BBC. |
Financial Times
When Gehrung Associates heard that Carleton College was adding “home stays” to their externships, we knew we had the makings of a great trend idea. We queried members of the Annapolis Group to find additional examples of the trend. As a result, six institutions – Carleton College, Kalamazoo College, Luther College, Centre College, Swarthmore College, and Gettysburg College – were featured in New York Times and Financial Times articles about the beneficial life and work experiences these “home stays” provide students. Carleton “home stay” students were also highlighted in a nytimes.com slide show. |
Business Week
Texas A&M University's Mays Business School is part of the Prison Entrepreneurship Program, a consortium of b-schools that places MBA students in prisons, where they help inmates learn basic skills and ease them back into the job market upon release. We paired Mays with Emory University's Goizueta Business School, where students began their own prison-based curriculum, and even organized a career fair for Atlanta inmates. We pitched a trend story to BusinessWeek, which highlighted the work of both schools. |
Chronicle of Higher Education
Paul Pribbenow, President of Augsburg College, indicated to Gehrung Associates that one of our primary goals should be to raise the profile of the institution's efforts to recruit minority students. In just two years time, the College has increased the number of incoming students of color from 22 percent to 42 percent. Armed with these compelling figures, and insights into the College's new recruiting strategies, we reached out to one of our contacts at the Chronicle of Higher Education, offering an exclusive on the story. The strategy paid off in a front-page feature for the College. |
USA Today
We heard from several campuses last fall that the number of Chinese students who were enrolling in U.S. universities was booming. We found excellent examples of this trend at the University of Nebraska at Lincoln and Drake University. USA Today spent two days in Lincoln, interviewing UNL officials and Chinese students about the trend, and featured both UNL and Drake in a front-page feature. |
The New York Times
The Education Life supplement's "Trendspotting" column in the Sunday New York Times featured this story we pitched: The increasingly popular practice among college students to ferment their own food. The column gives student photographers the invaluable experience of having original photographs published in the Times. In this case, students from Hamilton College and Hampshire College shot photos on their respective campuses of fellow students and their fermentation projects. |
Associated Press
Gehrung Associates queried members of the Annapolis Group on what they were doing to prepare for a potential outbreak of the HIN1 flu this fall. The responses we received were used as the backbone of an Associated Press story, which was syndicated nationally, generating hundreds of placements in media like The New York Times, Washington Post, and ABCNews.com. |
Financial Times
One of Gehrung Associates' specialties is uncovering and promoting stories for business schools. In this instance, we found that there was a dramatic uptick in the number of organizations that were commissioning business schools to complete their consulting projects. The Financial Times ran a story featuring three Gehrung clients – Fox School of Business, Terry College of Business, and Goizueta School of Business. |
Los Angeles Times
The findings of Chapman University's economic forecast were the focus of a Gehrung Associates pitch. A reporter at the Los Angeles Times jumped at the results, featuring them in an article about California's pending recovery. |
The New York Times
A recurring trend among Gehrung Associates' clients has been the creative efforts of fund-raising offices to seek donations tied to student financial aid. The New York Times ran a story featuring six Gehrung clients - Hampshire College, Chapman University, the University of North Carolina at Greensboro, Shenandoah University, Millsaps College, and Hamilton College. |
USA Today
Saint John's University in Minnesota took the unusual step of creating and funding 80 summer jobs for students, to counteract the ill effects of the poor economy and help ensure students find work. Juniata College and Kalamazoo College also took similar actions, so we marketed a trend story to USA Today, resulting in feature coverage. |
The Wall Street Journal
Father Columba Stewart is a globe-trotting, Benedictine monk who directs the Hill Museum and Manuscript Library at Saint John's University in Collegeville, Minn. We marketed a story to the Wall Street Journal about Father Stewart's efforts to rescue manuscripts worldwide that are endangered by war and political instability. |
Chronicle of Higher Education
Temple University turned to Gehrung Associates for help generating coverage for its Philadelphia Experience program. The Chronicle of Higher Education bit on the idea immediately, resulting in a front-page, in-depth feature on one of the University's signature programs.
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Time Magazine
Shenandoah University's spiritual life program includes a 10-week "religion road trip," during which students attend 10 different religious services on consecutive weekends. Time magazine traveled to Winchester, Va., to accompany students during one of their Sunday excursions, resulting in a full-page feature about the program. |
Forbes
Gehrung Associates often approaches media outlets with proposals for op-eds and commentaries written by our clients. Such was the case with this Forbes magazine piece by John Arquilla, a professor of defense analysis at the Naval Postgraduate School. We proposed to Forbes that Arquilla author a piece on military spending. |
The New York Times
A professor at the University of Nebraska-Lincoln cracked the physics of stock-car racing, and Gehrung Associates marketed a story about her book, "The Physics of Nascar." |
USA Today
A researcher at the University of North Carolina at Greensboro found a link between pop music and damaged adolescent vocal cords. Her research was featured in USA Today. |
San Francisco Chronicle
The Naval Postgraduate School in Monterey, Calif., sought exposure for its mission to create a boom in the number of home-grown security and technology experts in a time of critical national security concerns. |
Business Week
In marketing stories on behalf of clients, Gehrung Associates frequently arranges, and then accompanies faculty and administrators on meetings with influential reporters, editors and producers in New York and Washington. In this case, Robert Sumichrast, Dean of the University of Georgia's Terry College of Business, met with members of BusinessWeek’s business education team. |
The Chronicle Review
This five-page Chronicle of Higher Education feature about Chapman University religion professor Marvin Meyer's "Gospel of Judas" project is just one example of Gehrung's proven excellence in identifying and placing high-impact faculty stories. |
Newsweek
Temple University scored a dramatic faculty hiring coup when it lured leading obesity researcher Gary Foster from the University of Pennsylvania. It wanted to trumpet its dynamic hire by ensuring his innovative and groundbreaking efforts to research and fight obesity in the Philadelphia school system received national media attention. |
The Washington Post
The Council of Graduate Schools, a D.C.- based organization dedicated to the advancement of graduate education and research, tasked Gehrung Associates with promoting the innovative Professional Science Masters (PSM) program. |
USA Today
One of Mississippi State University's priorities was to promote its new Center for America's Veterans, which helps returning soldiers transition from combat to campus. Gehrung Associates offered an exclusive story to USA Today, which featured Mississippi State at the center of a story about educational opportunities for veterans. |
The Chronicle
A key component of our communications strategy for Chapman University is to enhance the institution's presence in The Chronicle of Higher Education. Nearly a dozen new media outlets wrote articles about Michael's efforts as a result of this Chronicle placement. |
USA Today
For more than two decades, Gehrung Associates has helped Carleton College cement its reputation as one of the nation's leading liberal arts colleges by identifying and promoting stories that reflect the unique blend of creativity, intelligence and original thinking that are emblematic of Carleton students. |
The Chronicle
The University of Houston sought to raise its profile within academia by publicizing the research efforts of its best faculty members. Among Gehrung's many successes in this regard was the promotion of University of Houston professor Carl Lindahl's work archiving the tales of Hurricanes Katrina and Rita survivors. |
The New York Times
Hamilton College, in upstate New York, sought exposure for its successful, alumni-led investment strategies. The Sunday New York Times featured Hamilton prominently in a story about three small colleges reaping big returns on its endowments. |
The New York Times
A week before the Alfred P. Sloan Foundation's Center for Internet Retailing launched a new online prediction market, Gehrung Associates offered an exclusive story to the New York Times, which published a prominent business-page story and photograph about the Sloan project. |
Time Magazine
Gehrung Associates frequently queries its clients regarding topical trend ideas that will appeal to the national press. In this instance, we wanted to know if changes were being made to their resident assistant training process in response to the Virginia Tech tragedy. The result was a Time story featuring the University of Nebraska, Hamilton College and the University of Richmond. |
USA Today
One of our directives from Millsaps College is to generate national exposure for its faculty research. Mission accomplished. Dr. Michael Galatyís Northern Albania fieldwork was featured in "Science Snapshot," a widely read column written by USA Today Science reporter Dan Vergano. |
USA Today
Hamilton College decided to take the distinctive step of eliminating merit aid so it could devote more financial resources for those students in financial need. |
The New York Times
A priority of Alfred University, located in Upstate New York, is to be seen in New York City, its major recruiting area. |
The Wall Street Journal
Lynn Stout, a professor of law at UCLA, is a recipient of a significant Sloan Foundation grant to study the dynamics of corporate governance. |
The Chronicle
Western Michigan University benefits from our work with them in publicizing its many and varied programs and research agendas. |
The Economist
The Judge School of Business at Cambridge University desired to enhance its exposure both in the United States and internationally. |
USA Today
Worcester Polytechnic Institute was the first school of its type to eliminate the mandatory SAT requirement. |
The New York Times
The Sloan Foundation, a Gehrung Associates client, wants to publicize nationally the results of its sponsored research in its Industry Studies initiative. |
Financial Times
The Aspen Institute came to Gehrung Associates to generate significant national and international media attention for its initiatives concerning the future of American industry and business. |
The New York Times
The Mason School of Business at the College of William and Mary has used Gehrung Associates to publicize research and programmatic initiatives. |
