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Results - National Media Exposure

The following examples represent significant feature coverage for our clients, not merely mentions in a larger story. This is an important distinction for marketing purposes, since stand-alone coverage about a single institution is much harder to achieve than one-sentence or one-paragraph citations. Because these kinds of results are rare, their value is consequently quite high.


The Washington Post

The Council of Graduate Schools, a D.C.- based organization dedicated to the advancement of graduate education and research, tasked Gehrung Associates with promoting the innovative Professional Science Masters (PSM) program.


USA Today

One of Mississippi State University's priorities was to promote its new Center for America's Veterans, which helps returning soldiers transition from combat to campus. Gehrung Associates offered an exclusive story to USA Today, which featured Mississippi State at the center of a story about educational opportunities for veterans.


The Chronicle

A key component of our communications strategy for Chapman University is to enhance the institution's presence in The Chronicle of Higher Education. Nearly a dozen new media outlets wrote articles about Michael's efforts as a result of this Chronicle placement.


USA Today

For more than two decades, Gehrung Associates has helped Carleton College cement its reputation as one of the nation's leading liberal arts colleges by identifying and promoting stories that reflect the unique blend of creativity, intelligence and original thinking that are emblematic of Carleton students.


The Chronicle

The University of Houston sought to raise its profile within academia by publicizing the research efforts of its best faculty members. Among Gehrung's many successes in this regard was the promotion of University of Houston professor Carl Lindahl's work archiving the tales of Hurricanes Katrina and Rita survivors.


The New York Times

Hamilton College, in upstate New York, sought exposure for its successful, alumni-led investment strategies. The Sunday New York Times featured Hamilton prominently in a story about three small colleges reaping big returns on its endowments.

The New York Times

A week before the Alfred P. Sloan Foundation's Center for Internet Retailing launched a new online prediction market, Gehrung Associates offered an exclusive story to the New York Times, which published a prominent business-page story and photograph about the Sloan project.

Time Magazine

Gehrung Associates frequently queries its clients regarding topical trend ideas that will appeal to the national press. In this instance, we wanted to know if changes were being made to their resident assistant training process in response to the Virginia Tech tragedy. The result was a Time story featuring the University of Nebraska, Hamilton College and the University of Richmond.

USA Today

One of our directives from Millsaps College is to generate national exposure for its faculty research. Mission accomplished. Dr. Michael Galatyís Northern Albania fieldwork was featured in "Science Snapshot," a widely read column written by USA Today Science reporter Dan Vergano.


USA Today

Hamilton College decided to take the distinctive step of eliminating merit aid so it could devote more financial resources for those students in financial need.

The New York Times

A priority of Alfred University, located in Upstate New York, is to be seen in New York City, its major recruiting area.


The Wall Street Journal

Lynn Stout, a professor of law at UCLA, is a recipient of a significant Sloan Foundation grant to study the dynamics of corporate governance.

The Chronicle

Western Michigan University benefits from our work with them in publicizing its many and varied programs and research agendas.

The Economist

The Judge School of Business at Cambridge University desired to enhance its exposure both in the United States and internationally.

USA Today

Worcester Polytechnic Institute was the first school of its type to eliminate the mandatory SAT requirement.

The New York Times

The Sloan Foundation, a Gehrung Associates client, wants to publicize nationally the results of its sponsored research in its Industry Studies initiative.

Financial Times

The Aspen Institute came to Gehrung Associates to generate significant national and international media attention for its initiatives concerning the future of American industry and business.

The New York Times

The Mason School of Business at the College of William and Mary has used Gehrung Associates to publicize research and programmatic initiatives.

           

"Media exposure confers third-party endorsements and outside credibility to all that you say about yourself in marketing materials and branding campaigns."

           

 

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