BBC Knowledge
Millsaps College archeologist George Bey's excavations in the Northern Yucatan have unearthed several new discoveries that are helping to rewrite Mayan history in the region. Over the past two years, Gehrung Associates has generated dozens of placements for Bey's discoveries, including a pair of USA Today features. Our most recent success, however, is this full-page feature in BBC Knowledge, a new science magazine published by BBC. |
Financial Times
When Gehrung Associates heard that Carleton College was adding “home stays” to their externships, we knew we had the makings of a great trend idea. We queried members of the Annapolis Group to find additional examples of the trend. As a result, three institutions – Carleton College, Kalamazoo College, and Gettysburg College – were featured in a Financial Times article about the beneficial life and work experiences these “home stays” provide students. |
Business Week
Texas A&M University's Mays Business School is part of the Prison Entrepreneurship Program, a consortium of b-schools that places MBA students in prisons, where they help inmates learn basic skills and ease them back into the job market upon release. We paired Mays with Emory University's Goizueta Business School, where students began their own prison-based curriculum, and even organized a career fair for Atlanta inmates. We pitched a trend story to BusinessWeek, which highlighted the work of both schools. |
Chronicle of Higher Education
Paul Pribbenow, President of Augsburg College, indicated to Gehrung Associates that one of our primary goals should be to raise the profile of the institution's efforts to recruit minority students. In just two years time, the College has increased the number of incoming students of color from 22 percent to 42 percent. Armed with these compelling figures, and insights into the College's new recruiting strategies, we reached out to one of our contacts at the Chronicle of Higher Education, offering an exclusive on the story. The strategy paid off in a front-page feature for the College. |
USA Today
We heard from several campuses last fall that the number of Chinese students who were enrolling in U.S. universities was booming. We found excellent examples of this trend at the University of Nebraska at Lincoln and Drake University. USA Today spent two days in Lincoln, interviewing UNL officials and Chinese students about the trend, and featured both UNL and Drake in a front-page feature. |
The New York Times
The Education Life supplement's "Trendspotting" column in the Sunday New York Times featured this story we pitched: The increasingly popular practice among college students to ferment their own food. The column gives student photographers the invaluable experience of having original photographs published in the Times. In this case, students from Hamilton College and Hampshire College shot photos on their respective campuses of fellow students and their fermentation projects. |
Associated Press
Gehrung Associates queried members of the Annapolis Group on what they were doing to prepare for a potential outbreak of the HIN1 flu this fall. The responses we received were used as the backbone of an Associated Press story, which was syndicated nationally, generating hundreds of placements in media like The New York Times, Washington Post, and ABCNews.com. |
Financial Times
One of Gehrung Associates' specialties is uncovering and promoting stories for business schools. In this instance, we found that there was a dramatic uptick in the number of organizations that were commissioning business schools to complete their consulting projects. The Financial Times ran a story featuring three Gehrung clients – Fox School of Business, Terry College of Business, and Goizueta School of Business. |
Los Angeles Times
The findings of Chapman University's economic forecast were the focus of a Gehrung Associates pitch. A reporter at the Los Angeles Times jumped at the results, featuring them in an article about California's pending recovery. |
The New York Times
A recurring trend among Gehrung Associates' clients has been the creative efforts of fund-raising offices to seek donations tied to student financial aid. The New York Times ran a story featuring six Gehrung clients - Hampshire College, Chapman University, the University of North Carolina at Greensboro, Shenandoah University, Millsaps College, and Hamilton College. |
USA Today
Saint John's University in Minnesota took the unusual step of creating and funding 80 summer jobs for students, to counteract the ill effects of the poor economy and help ensure students find work. Juniata College and Kalamazoo College also took similar actions, so we marketed a trend story to USA Today, resulting in feature coverage. |
The Wall Street Journal
Father Columba Stewart is a globe-trotting, Benedictine monk who directs the Hill Museum and Manuscript Library at Saint John's University in Collegeville, Minn. We marketed a story to the Wall Street Journal about Father Stewart's efforts to rescue manuscripts worldwide that are endangered by war and political instability. |
Chronicle of Higher Education
Temple University turned to Gehrung Associates for help generating coverage for its Philadelphia Experience program. The Chronicle of Higher Education bit on the idea immediately, resulting in a front-page, in-depth feature on one of the University's signature programs.
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Time Magazine
Shenandoah University's spiritual life program includes a 10-week "religion road trip," during which students attend 10 different religious services on consecutive weekends. Time magazine traveled to Winchester, Va., to accompany students during one of their Sunday excursions, resulting in a full-page feature about the program. |
Forbes
Gehrung Associates often approaches media outlets with proposals for op-eds and commentaries written by our clients. Such was the case with this Forbes magazine piece by John Arquilla, a professor of defense analysis at the Naval Postgraduate School. We proposed to Forbes that Arquilla author a piece on military spending. |
The New York Times
A professor at the University of Nebraska-Lincoln cracked the physics of stock-car racing, and Gehrung Associates marketed a story about her book, "The Physics of Nascar." |
USA Today
A researcher at the University of North Carolina at Greensboro found a link between pop music and damaged adolescent vocal cords. Her research was featured in USA Today. |
San Francisco Chronicle
The Naval Postgraduate School in Monterey, Calif., sought exposure for its mission to create a boom in the number of home-grown security and technology experts in a time of critical national security concerns. |
Business Week
In marketing stories on behalf of clients, Gehrung Associates frequently arranges, and then accompanies faculty and administrators on meetings with influential reporters, editors and producers in New York and Washington. In this case, Robert Sumichrast, Dean of the University of Georgia's Terry College of Business, met with members of BusinessWeek’s business education team. |
The Chronicle Review
This five-page Chronicle of Higher Education feature about Chapman University religion professor Marvin Meyer's "Gospel of Judas" project is just one example of Gehrung's proven excellence in identifying and placing high-impact faculty stories. |
Newsweek
Temple University scored a dramatic faculty hiring coup when it lured leading obesity researcher Gary Foster from the University of Pennsylvania. It wanted to trumpet its dynamic hire by ensuring his innovative and groundbreaking efforts to research and fight obesity in the Philadelphia school system received national media attention. |
The Washington Post
The Council of Graduate Schools, a D.C.- based organization dedicated to the advancement of graduate education and research, tasked Gehrung Associates with promoting the innovative Professional Science Masters (PSM) program. |
USA Today
One of Mississippi State University's priorities was to promote its new Center for America's Veterans, which helps returning soldiers transition from combat to campus. Gehrung Associates offered an exclusive story to USA Today, which featured Mississippi State at the center of a story about educational opportunities for veterans. |
The Chronicle
A key component of our communications strategy for Chapman University is to enhance the institution's presence in The Chronicle of Higher Education. Nearly a dozen new media outlets wrote articles about Michael's efforts as a result of this Chronicle placement. |
USA Today
For more than two decades, Gehrung Associates has helped Carleton College cement its reputation as one of the nation's leading liberal arts colleges by identifying and promoting stories that reflect the unique blend of creativity, intelligence and original thinking that are emblematic of Carleton students. |
The Chronicle
The University of Houston sought to raise its profile within academia by publicizing the research efforts of its best faculty members. Among Gehrung's many successes in this regard was the promotion of University of Houston professor Carl Lindahl's work archiving the tales of Hurricanes Katrina and Rita survivors. |
The New York Times
Hamilton College, in upstate New York, sought exposure for its successful, alumni-led investment strategies. The Sunday New York Times featured Hamilton prominently in a story about three small colleges reaping big returns on its endowments. |
The New York Times
A week before the Alfred P. Sloan Foundation's Center for Internet Retailing launched a new online prediction market, Gehrung Associates offered an exclusive story to the New York Times, which published a prominent business-page story and photograph about the Sloan project. |
Time Magazine
Gehrung Associates frequently queries its clients regarding topical trend ideas that will appeal to the national press. In this instance, we wanted to know if changes were being made to their resident assistant training process in response to the Virginia Tech tragedy. The result was a Time story featuring the University of Nebraska, Hamilton College and the University of Richmond. |
USA Today
One of our directives from Millsaps College is to generate national exposure for its faculty research. Mission accomplished. Dr. Michael Galatyís Northern Albania fieldwork was featured in "Science Snapshot," a widely read column written by USA Today Science reporter Dan Vergano. |
USA Today
Hamilton College decided to take the distinctive step of eliminating merit aid so it could devote more financial resources for those students in financial need. |
The New York Times
A priority of Alfred University, located in Upstate New York, is to be seen in New York City, its major recruiting area. |
The Wall Street Journal
Lynn Stout, a professor of law at UCLA, is a recipient of a significant Sloan Foundation grant to study the dynamics of corporate governance. |
The Chronicle
Western Michigan University benefits from our work with them in publicizing its many and varied programs and research agendas. |
The Economist
The Judge School of Business at Cambridge University desired to enhance its exposure both in the United States and internationally. |
USA Today
Worcester Polytechnic Institute was the first school of its type to eliminate the mandatory SAT requirement. |
The New York Times
The Sloan Foundation, a Gehrung Associates client, wants to publicize nationally the results of its sponsored research in its Industry Studies initiative. |
Financial Times
The Aspen Institute came to Gehrung Associates to generate significant national and international media attention for its initiatives concerning the future of American industry and business. |
The New York Times
The Mason School of Business at the College of William and Mary has used Gehrung Associates to publicize research and programmatic initiatives. |
